The GDPR requires businesses to conduct a data protection impact assessment (DPIA) under some circumstances before starting any new project that collect, process or store personal data. 

The Snazzy DPIA Wizard is a tool that makes it easy for businesses to conduct a data protection impact assessment. The wizard guides businesses through the different steps of the assessment and provides templates and resources that businesses can use to make sure that their projects are compliant with the GDPR. The wizard makes it easy for businesses to conduct a data protection impact assessment and provides templates and resources that businesses can use to make sure that their projects are compliant with the GDPR.

What is a Data Protection Impact Assessment and what do you need to understand in order to manage your risks? 

A Data Protection Impact Assessment (DPIA) is a process used by organizations to identify and assess the risks to the privacy of data. In order to manage these risks, you need to understand what personal data your organization processes, how it is collected and used, and who has access to it. You also need to be aware of the potential consequences of a data breach, such as financial losses, reputational damage, or regulatory penalties.

A Data Protection Impact Assessment (DPIA) is required under GDPR in order to assess the risks associated with processing personal data. The Snazzy DPIA Wizard makes it easy to do a Data Protection Impact Assessment.

The Snazzy DPIA Wizard

The Snazzy DPIA Wizard is a great tool for making sure that your campaigns are complaint with GDPR and can be used to create a DPIA. It is available free of charge and can be used by anyone. Simply enter in some basic information about your campaign and the Wizard will do the rest.

How to use the Snazzy DPIA Wizard

The Snazzy DPIA Wizard is easy to use. Simply answer a few questions about the data processing activities that you intend to carry out, and the Wizard will generate a report.
This report can then be used to assess the risks and gives you valuable informations on moving on your project and keep the risks as low as possibe.

The benefits of using the Snazzy DPIA Wizard

First, it is an easy and convenient way to create a DPIA. Second, it is a free tool that can be used by anyone. Finally, the Wizard generates a report that is tailored to the specific data. This makes it an invaluable tool for companies who must comply with GDPR.

Next: Start now your own DPIA with the Snazzy DPIA Wizard!

TL;DR

The GDPR requires businesses to conduct a data protection impact assessment (DPIA). The Snazzy DPIA Wizard is a useful tool that makes it easy to create a data protection impact assessment. It is free and easy to use, and the Wizard generates a report that is tailored to the specific data processing activities that you intend to carry out.

Der Beitrag Compliance made easy with the Snazzy DPIA Wizard erschien zuerst auf Snazzy Contacts.

Disparate Solutions that don’t talk to each other are a problem in todays competitive world

Finding relevant contact data shouldn’t be difficult, but most companies make it hard for their sales people to get the contact data they need to support the sales process. This is because they don’t have an integrated approach to contact data, using disparate solutions that don’t talk to each other. Without that data shared and integrated, it is impossible to build a single customer view. This data isolation leads to incomplete customer profiles, duplicate sales opportunities, ineffective customer service, loss of productivity and poor decision making.

Why is data integration important?

Most companies don’t have an integrated approach to contact data, using disparate customer relationship management solutions that don’t talk to each other. They may use one program to manage their leads, another to manage actual customers, and another to manage their sales pipeline or marketing campaigns with it. Most of these solutions don’t talk to each other, so businesses have to manually enter the same information into each program. As more and more data is spread across different solutions, it is crucial to have a good strategy for handling that data. Poor data integration can cause information to be lost, duplicated, or inconsistent.

How to stop spending time on repeatable tasks?

With customer data integration you will be able to design the process of syncing the data you need into one place and making all your tools, teams, and data work seamlessly together. Data integration connects different silos in a coherent manner so that data is shared across systems for trend analysis, better decisions and greater customer satisfaction. 

Finding the right integration strategy for your data.

As the number of tools radically increases, the old fashioned models of data integration breaks down. The old way of native integrations was designed mostly as pairwise, two-way integrations. You connect the tools one-by-one. But not every API or integration can support every type of data type in both directions, even if the tool can. You will end up with a lot of complexity to manage. Remind yourself: It’s not about integration the tools. It’s about integrating the data.

Instead of connecting everything to everything else, you need to centralize your customer data – and its management. Putting customer data into the cloud is the best way to centralize customer data management. The market for SaaS data integration tools is growing. You need to look for the one that is easy to use and offers the features required to manage data effectively. Therefore, opt in for an intuitive tool with a user-friendly interface that can easily be used by people with no or minimal programming knowledge

Is data integration worth it?

Data integration is a very important factor when it comes to keeping your business as efficient as possible. Whether you’re a large company or a small business, data needs to be shared and exchanged between all of the people who need it. As a result, companies can unlock the value of their data.

The customer profile is the key to building an effective sales strategy, driving targeted marketing campaigns, creating better customer service, increasing sales and creating happier customers. By isolating your data, you are throwing away opportunities to learn more about your customers, which can make it difficult to deliver more of what your customers want and need, leading to increased customer churn and lower customer satisfaction.

Data gets messy, get it tidy with Snazzy Contacts

SnazzyContacts is a powerful contact management system that is a low-cost enterprise-class solution for businesses of all sizes. It is a good solution for companies who want to seamlessly integrate with cloud-based services, while providing a user-friendly interface that is very easy to learn and use. SnazzyContacts helps businesses to create, update and store their contact data and share it with other tools.

Start today integrating your customer data

Der Beitrag Bringing disparate data together to help you serve your customer better. A Guide to Data Integration erschien zuerst auf Snazzy Contacts.

But bringing all this information together can be challenging. Think of it as an iterative process. Start small, by combining one or two of your most used applications for customer contacts, probably some sort of CRM and ERP. Then think of other ways in which people communicate with your business – email campaigns, billing systems, loyalty programs. Next, take a look at externally relevant data. Often you will find sunken data in Excel or other Office files. Ask the people around you, where they store contact informations.

Find yourself in a powerful position

If you are able to gather all of this data in one place, you will find yourself in a powerful position to find rich and valuable insights about your customers. Maybe you think it won’t work because you can’t connect your applications or you have to be a tech guru. Maybe it sounds like a bunch of awful manually work. But, you are wrong! A smart solution to this complex issue exists: Data consolidation by building a data pipeline with integration tools.

These tools are very useful for persons responsible for customer relationship management, sales and marketing or founders of new business. Most of the time, they have their customer data shared among different applications and struggling with copying this data manually from one application to the other. Software for customer data consolidation exists for bigger enterprises for quite a while. Now there are new players coming to field, which target at small and medium business.

What is customer data consolidation?

Data consolidation is a type of data integration method, which combines data from several sources into one unified data source. By consolidating their customer data, companies achieve better control over their most valuable data assets. The reason for this is the tear down of data silos. When done properly, data consolidation can be a critical component of a business’ overall data management strategy. As a result, the data becomes a key, powerful tool for generating customer, operating successful campaigns and gaining insights about customers.

When we talk about customer data, the first thing that comes to mind is the data that is being generated from the sales and the marketing side. The second thing that comes to mind is the data that is being generated by the digital footprint of the customers in other applications like shops, ERP, customer services etc. Even the electronic phone books of your sales and service people are full of valuable contact data. These customer data can be incredibly powerful, and can be used to transform business.

Collect, unify and transform customer data on autopilot

Customer Data consolidation tools are helping to collect, unify and connect customer contact data. They even can transform these customer data into a flexible data powerhouse. Those tools are doing this by turning raw contact data into accurate and complete customer profiles. They provide a flexible way to use these data in other applications.

However, the issue is that most of the companies, especially mid-size and smaller ones, are not able to realize the full potential of their customer data. That is because a majority of these companies are not able to consolidate all the customer data stored in different applications that they are generating.

But they should be aware of: If they don’t take action now, their business will suffer. You cannot get rich perceptions from customers, measure the customer journey or create compelling experiences. Not only do you lose customers, you spend marketing dollars wrong and fail to meet your business goals.

But it doesn’t have to be this way. If you can have a system that allows customer data stored in different applications to be consolidated with a unified view of your customer, you can create useful experiences and ultimately be a hero for real long-term business growth. With the new tools on the market, you can switch on the autopilot for customer data consolidation.

Unlock the Value of Your Customer Data

When you are creating a system that consolidates customer data, one of the most important aspects is the ability to access the information easily. The system should gather the data from the various sources automatically and provide it in a single customer view. Otherwise the process will be difficult and time consuming. You need to login to multiple systems, download multiple records, clear all the data, and create your own unified customer database. Without data integration, you might need to add one employee as a user to to all the other applications. Having just one access point also helps with GDPR compliance.

Gain better performance on all levels of customer management

Because the contact data is ready for processing, the company can extract the pieces it needs directly and instantly at a specific moment. In this way, no time is spent on the preparation, restructuring and integration of further datasets. The process should be fully automated, ensuring smooth control flow, time efficiency, and quality. Moreover, such automated deployment can not only reduce the time and cost of the IT department for manual data validation, but also reduce errors.

As a result, companies can unlock the value of the consolidated data. By doing so, the efficiency of the performance of campaigns, decision making, sales strategies and customer services will be enhanced. The organization will achieve a higher level of financial and operational success.

Now you can consolidate your customer data stored in different applications

SnazzyContacts is a cloud-based contact management tool that will revolutionize the way you manage your contacts. Easy to use, it’s the fastest way to get names, numbers and email addresses etc. automatically from your contact database outlets and existing contacts into your central database. Plus, it will automatically update your contacts whenever any information changes.

All the data from different sources will be easily accessible in one single customer view. This way, the company can have a better control over their data and will be able to manage it more effectively. This kind of approach will also allow users to save a lot of time. They won’t have to search for different data from different sources. SnazzyContacts seamlessly integrates your customer contact data into one user-friendly interface. It will helping you rise to the challenge of delivering fast and effective customer communication across all of your channels. You can maintain your contacts without thinking twice and automate data flows without extensive configuration.

Click here to learn more about the system that can consolidate customer data for you!

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Easily share Google Contacts with SnazzyContacts

SnazzyContacts is the easiest solution for sharing your address books within your company. SnazzyContacts offers one of the easiest ways to share your contacts from Google Contacts with other groups, applications or employees without limits! Snazzy Contacts collects all customer data from various sources and of course from Google Contacts. This makes it possible to manage addresses in detail, whether for organizing business contacts or private contacts, and creates a single customer view of all your customer data.

Share your contacts from Google Contacts with a few clicks, just like you share a Google document or a Google calendar! SnazzyContacts’ Google Contacts integration makes this possible.

How can I share my Google contacts with others?

Can I also transfer contacts to Google Contacts?

Of course, with SnazzyContacts you can also transfer existing contacts to Google Contacts. Just start the Google Outbound integration of SnazzyContacts. With the inbound and outbound integrations you can build your own data pipeline for better contacts. All connectors are ready to use and are maintained by us.

Start now and integrate your Google contacts with SnazzyContacts.

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What are the types of customer data?

Collecting customer data serves the purpose of better and more targeted customer management. But what types of customer data are there?

The first thing that comes to mind is the very classic contact data:

• Address data, such as addresses of companies and persons
• Contact information, such as phone numbers and email addresses

Increasingly important are other contact details:

• Social media contact data, such as usernames on Twitter, Facebook & so on
• Channel data, such as YouTube and TikTok.
• In the business context, however, it is also data such as LinkedIn and Xing profiles

However, there is also other customer data that is generated, for example, during interaction with customers. This may be usage data on a website, items placed in a shopping cart, or orders and sales data. But sociodemographic data that further describes the customer, e.g., his economic and social situation, is also frequently used. Psychographic data says something about what customers think and feel. They are important in market research. In sales and marketing, there is also aggregated data or scores, which are combinations of the data from the types described above.

How can I collect and store customer data with Snazzy Contacts? 

In particular, Snazzy Contacts collects and stores customer master data from a wide variety of sources, specifically contact and address data. With features such as duplicate detection, automatic suggestions for relationships and automatic detection of social media profiles, these can be quickly improved. With categorization, you can tag the individual data and the complete person or organization entries with keywords to quickly find them again or to use them further.

With the various integration connectors, the most diverse systems can be connected and thus contact data can be brought into Snazzy Contacts or distributed to the other systems.

How can I use customer data with Snazzy Contacts?

Customer data is the most important raw material for every marketer. Customer data forms the basis for customer segmentation and personalization. The challenge is to structure and make sense of the existing customer information. With Snazzy Contacts, the different departments can use the centrally collected customer data to better perform their tasks. This offers, for example, the possibility to address differentiated target groups with high-quality data. Such personalized measures also increase customer loyalty. In the end, it also saves money, because personalized advertising has a higher relevance for the customer and therefore uses advertising media more efficiently than campaigns based on the watering-can principle.

Der Beitrag Manage and use customer data correctly erschien zuerst auf Snazzy Contacts.

What is the difference between PieSync and SnazzyContacts? How can you link applications with the PieSync alternative?

Snazzy Contacts is the most advanced solution for customer data management

Snazzy Contacts collects all customer data from a wide range of sources in a central Customer Data Platform and distributes the data to the desired target systems. We support our customers with ready-to-use integrations for databases, SaaS applications or services. The catalog of possible integrations for Snazzy Contacts continues to grow. To grow today, customers must be at the center of your entire operation. And this starts with customer data. If they’re not up to date, customer centricity becomes difficult. So a solution for synchronizing customer data is a necessary requirement.

What features does Snazzy Contacts offer for data transfer?

With the pre-built integrations, Snazzy Contacts becomes the central customer data platform and thus offers itself as a PieSync alternative. With this you can collect, unify and connect your customer contact data. The necessary connectors can be used immediately and are maintained by us. Maintenance-intensive ETL scripts and cron jobs are not necessary. Just set it up once and the data flow is automated without much configuration. So you can connect the applications of your choice to Snazzy Contacts and create your own data pipeline. The built-in duplicate check prevents duplicate data.

Integration is increasingly becoming a competitive advantage

Each year, a growing percentage of companies choose the proverbial kitchen knife set instead of a Swiss Army knife. More than 60% of marketers regularly use more than 20 different marketing tools. Nearly half of sales and marketing leaders say the tools would be more useful if they could be easily integrated. As the number of sales and marketing apps continues to grow, so will the importance of connecting your sales and marketing data.

It’s important that your tools work well together so that your teams are aligned and generate consistent revenue and sales. Integrations are becoming more important every day. Snazzy Contacts makes it easy to integrate marketing applications.

Der Beitrag PieSync Alternative: SnazzyContacts vs. PieSync erschien zuerst auf Snazzy Contacts.

Online forms help companies collect the information they need while connecting them to other software tools that are integrated into their workflows.

Not only do they save on manual data entry and follow up emails, they also save on the costs of printing, mailing, storing, organising and destroying their traditional paper alternatives.

When you’re dealing with paper forms, valuable information can easily get lost in the shuffle and buried under the other tasks that land on your desk. But hey, we’re in the digital age! Online forms are the best choice to collect actionable data and manage, store, organize and customize this information in a single place and easily share it with others. You can embed online forms on the website, share a link on social media channels or even create a PDF from it.

Online contact forms for marketing and sales teams

Even if you have a great idea and something to show for it that no one else has, those efforts may be in vain if word doesn’t get out about your offerings or your business actively fails to attract new customers.

Online forms can streamline your marketing team’s workflow by providing an easy way for customers, clients, partners and new leads to contact you. They’re easily customizable and can be deployed quickly to serve a range of tasks, from attracting more email subscribers and lead acquisition to collecting payments from customers.

Sample how online forms can help attract more users to your company’s goods, services or products:

• Email opt-in form for website
• Lead generation forms
• Online payment forms
• Custom quote forms

With online forms, you can create short but effective data collection tools that gather contact information from people who want to know more about your offer. However, there is one important caveat: people don’t like being spammed and are quick to complain about it. Furthermore, the General Data Protection Regulation (GDPR) makes very clear legal requirements on how personal data must be collected. Many online form builders allow opt-in forms to be embedded on your website and share any data collected. This unobtrusive process provides a discreet way to collect the information you need and get explicit permission to send visitors future emails.

SnazzyContacts offers with the Webhook integration an easy way to include web forms and transfer the entered data into the system. With the other integrations, for example for email marketing tools such as Cleverreach and Mailchimp, this data can then be easily redistributed. With the integration of Stripe, even contact data of paying customers can be transferred.

Online forms for personnel recruitment in HR teams

Recruitment platforms are great for posting jobs, collecting applications, and filtering and organizing this information. However, in many cases you will need the help of another software solution to contact applicants, collect more information from them and schedule interviews.

Here are just a few ways online forms can help your HR team:

• Online application forms
• Online candidate review forms
• Processing of employment contracts

Online forms can streamline the recruitment process by allowing you to reuse information already submitted by applicants, create customizable PDF documents, and save a template for future use. This reduces the amount of manual data entry and makes the job posting process easier for everyone. Of course, the GDPR requirements apply here as well.

SnazzyContacts can not only accept form data, but also integrate HR platforms such as Personio. This makes it easy to further process the data.

Conclusion: Contact forms help with data capture. But only the integration into other applications optimizes the processes

Paper forms should simply be a thing of the past. Teams in your organization are juggling important tasks and responsibilities every day, so paper forms can easily get lost in the shuffle. Manual data entry also takes time away from more important tasks and opens the door to human error. You’re pretty much not going to be able to comply with the GDPR with paper forms.

Online contact forms are versatile and powerful data collection tools that can benefit everyone in your organization, from marketing to HR. While there is no one-size-fits-all solution, online forms streamline the data collection process, helping teams capture data in an organized way. Through an integration platform like Snazzycontacts, forms easily work with the software solutions you may already be using.

Der Beitrag The different kind of contact forms for your business erschien zuerst auf Snazzy Contacts.

Half of the companies use postal mailings

Despite all the digitalization, around half of the companies in Germany still use postal mailings to acquire new customers. In addition, almost the same number of companies use postal direct mailings for targeted prospect management of existing contacts. Data quality in prospect and new customer targeting is becoming a serious cost factor. But many companies underestimate the relevance of data quality in the 1-to-1 approach. Because regardless of the instrument used, error rates correlate with the amount of data.

Studies have shown that on average 17% of all generated address data are corrected. On average, 13% of address data records are so incorrect that delivery is not possible. If you now add the mailing frequency, the dimension becomes clear.

Poor address quality costs thousands of euros a year

An example calculation: 10,000 address data records * 2 monthly mailing frequency = 60,000 letters per year * 0.80 cents for postage (german fees) and printing makes 48,000 euros per year. That’s over 6,000 euros in avoidable costs per year due to poor address quality.

Try to estimate your own numbers. 10,000 addresses is a rather small address database. Many companies even send out more than ten mailings per year. Only a few companies carry out regular address cleansing. An economical approach to prospecting and acquiring new customers looks different.

But what is the reason that address management is treated too stepmotherly in many companies? Why do so many companies regularly burn large sums of money? First of all, too few companies still have a centralized address database. Wild growth often reigns supreme. But without a central address database, address quality management is impossible. It starts with the input of addresses and ends with the regular comparison with postal databases. If an address database already exists, it is often very complicated to update the addresses. Maintaining 10,000 addresses manually is absolutely unreasonable.

Improve address quality easily with Snazzy Contacts

With the Snazzy Contacts address management software, it is very easy to keep data quality high: Either use the software as a central solution and use the smart features for quality assurance or use it as an address hub for central consolidation and redistribution to other systems. The Snazzy Contacts database is updated at the touch of a button.

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